Post by Nike

Nike and Jordan Brand have been showing up and powering hoops, across All-Star weekend to this weekend's Final Four and championship games. But we didn't start by dominating basketball. In the late 1970s, our path into the sport ran through college hoops — signing coaches, building relationships and learning what the game needed from the ground up. What followed was a shift. By the mid-1980s, the company had moved from college basketball’s margins to a visible, growing force within the sport. This was built on a simple but disruptive concept: invest in coaches. Our latest Department of Nike Archives feature looks at how that foundation took shape and helped position the brand for what came next — including seven of the eight men and women’s teams in this year's Final Four. Dive in: https://lnkd.in/g6HMeAPi #NikeBasketball #DepartmentOfNikeArchives #JustDoIt