Post by NielsenIQ

Penetration is where growth starts. And in 2025, the story is clear: >80% of brands that outperformed increased their penetration. In our latest report, powered by a cross-country read of our Consumer Panel Data, we break down the FMCG brands in Western Europe that are: ✅ Reaching the most households ✅ Winning the most new buyers Want to know your brands position? Comment “Full Report”. 👏 Congrats to: The Coca-Cola Company Ferrero HARIBO International Unilever Lindt & Sprüngli Colgate-Palmolive Kraft Heinz Barilla Group Mondelēz International Nestlé