Post by NielsenIQ

AI is already playing a growing role in commerce. Every major shift in global retail right now is powered by AI, but it’s being deployed differently across regions. In the East, AI drives hyper-personalized discovery and real-time content generation. In the West, it drives pricing, targeting, and measurement. When both models run on the same infrastructure, we enter the era of agentic commerce, where AI anticipates the shopper’s need, surfaces the product, closes the sale, and measures the outcome. 📎Save this carousel to align your data strategy for the next 12 months. https://lnkd.in/eWj8BYf9