Post by NielsenIQ

Today, NIQ officially welcomes Flywheel’s China and Southeast Asia eCommerce Data & Insights business (also known as YiMian, “一面”) to the company. This acquisition strengthens NIQ’s ability to deliver The Full View™ by expanding our e-commerce measurement and digital shelf capabilities across China and Southeast Asia. Together, we’re bringing clients a more complete omnichannel understanding of consumer behavior across online and offline channels. Flywheel’s expertise in eCommerce intelligence, digital shelf analytics, and large-scale web and app data collection complements NIQ’s global measurement and advanced analytics capabilities — helping brands move faster and make smarter decisions in some of the world’s most dynamic markets. We’re excited for what’s ahead and thrilled to welcome the Flywheel team to NIQ. Read the full announcement here: https://lnkd.in/ezzsE5CP #eCommerce #DigitalCommerce #RetailMeasurement #ConsumerIntelligence