Post by NielsenIQ

Beauty growth in 2026 is polarised. Consumers are trading down on essentials while trading up where performance is proven - boosting value and premium, squeezing the middle. A clear signal: K‑Beauty value sales grew +53% globally in the past 12 months, driven by high‑efficacy, accessible propositions across 20 key markets. 👉 Download the free Global Beauty Views 2026 report.​ https://lnkd.in/dTmSNVGY