Post by Nielsen

50,000 followers before the World Cup. 14,000,000 after one game. Tonight, Vozinha and Cape Verde face the World Cup's all-time leading goalscorer — Lionel Messi — in the Round of 32. This is what Nielsen's data has always shown about the World Cup. 76% of U.S. soccer fans are Millennials or Gen Z — a generation that follows players and stories as much as they follow teams. The World Cup creates those stories faster than any other sporting event on the planet. Can the 40 year old keep a clean sheet against the World Cup's all-time leading scorer? Let us know below. 👇 Every game matters. Nielsen sees all of it. ⚽ #Vozinha #CapeVerde #Messi #FIFAWorldCup2026 #TheGameBehindTheGame #NielsenSports #MediaIntelligence