Post by Nielsen

Nielsen is proud to announce the launch of our new flagship podcast, The Round Out: Sports from a Media and Audience Perspective. As the official media intelligence supplier, Nielsen leverages its unparalleled expertise to explore the most significant evolution of sports fandom in a generation. For our premiere episode, we are honored to welcome our inaugural guest, Mike Mulvihill, FOX Sports President of Insights and Analytics, who joins us to provide actionable data and strategic insights for brands and marketers seeking to navigate the future of sports media. A pre-eminent authority in the field, Mulvihill has played a pivotal role in shaping the modern sports broadcasting landscape. He joins the hosts to share his unique strategic vision for the landmark cultural event, which he famously characterizes as a “second NFL regular season”. With over 136 million soccer fans now across North America, the 2026 World Cup is poised to be a global phenomenon, expected to attract over 5 billion viewers. The Round Out synthesizes decades of measurement proficiency with cultural fluency to help industry leaders understand what these numbers truly mean for their business impact. Hosted by Nielsen insights experts Brian Fuhrer, SVP of Product Strategy and Thought Leadership, and Julie DeTraglia, Head of Content and Strategic Insights, the premiere episode goes behind the scenes of the historic FIFA World Cup 2026™. 👉 https://theroundout.com #TheRoundOut #Nielsen #FIFAWorldCup2026 #SportsMedia