Post by Nielsen

When people think of America's soccer cities, Miami isn't always the first place that comes to mind. But the data suggests it should be. 43.3% of Miami residents are soccer fans. The highest of any World Cup host city. And 96.6% of them are on social media for soccer content right now. Today, Scotland faces Brazil in a city that was already paying attention before anyone arrived. The game is everywhere. Nielsen sees all of it. Want to learn more about the audiences driving the world's biggest sporting moments? Visit the World Cup Media Intelligence Hub 👉 https://lnkd.in/e4vwvaj4 #FIFAWorldCup2026 #MediaIntelligence #TheGameBehindTheGame