Post by Nielsen

Big data. Big win. 🏆 Nielsen's Big Data + Panel was named Best Sports Data, Measurement or Analytics Innovation at the 2026 Cynopsis Sports Awards! We're honored to be recognized for the innovation that helps the industry better understand major sports audiences. By using set-top box data with smart TV signals across 45 million households, we brought the most accurate sports numbers in the game for publishers, broadcasters and beyond. Measuring 1 trillion+ minutes of viewing a month, we’re committed to setting the standard for accuracy from football to basketball and beyond on every platform. #NielsenOne #MediaIntelligence #MediaInsights #AudienceMeasurement