Post by Nielsen

Local broadcast insights have entered a new era. We’re excited to announce that Locality, a leading local TV advertising platform, is the first broadcast sales organization to integrate Nielsen’s Media Data Engine at scale. Demographic audience delivery across all 210 U.S. local markets within four days of airing. Not weeks. Days. That means faster campaign planning, in-flight optimization, and performance monitoring for advertisers and stations who need to move at the speed of their audiences. Local advertisers deserve the same speed and insights that transformed national and digital media. We’re proud to deliver it. Read more here 🗞️  https://lnkd.in/eM4XqR6P #NielsenOne #MediaIntelligence #MediaInsights #AudienceMeasurement