Post by Nielsen

Who's been tracking the McDonald's x K-Pop Demon Hunters collab? We have. 👀 K-Pop Demon Hunters, Netflix's animated series about K-pop idols who moonlight as demon hunters, may sound niche, but the numbers say otherwise. HUNTR/X didn’t just dominate streaming in 2025. It rewrote the playbook and spoke to audiences across adults and kids. 20.5 billion minutes viewed. 26 consecutive weeks in the Streaming Top 10. 10 weeks as the number one streaming movie and, of course, an ARTEY Award winner. And it’s still going in 2026, logging 2.7 billion more minutes across the first nine weeks of the year. So when McDonald's launched two themed adult meals around it, that wasn't just a fun marketing moment. That was a data-backed decision. Brands that pay attention to audience depth and understand where loyalty lies have been provided with those insights by Nielsen since the beginning. Read the full breakdown: https://lnkd.in/eAdAdMnv #NielsenInsights #MediaIntelligence #Measurement