Post by Nielsen

Some matchups are too good not to happen twice. Twenty-seven years after the New York Knicks and San Antonio Spurs met in the 1999 NBA Finals with 16M+ fans glued to the screen hoping for a miracle or a win, the two teams will once again face off on basketball's biggest stage. Back when Star Wars: Episode I was in theaters, Livin' La Vida Loca was topping the charts, Tony Soprano was on his way to being a household name and everyone was trading Y2K theories over AIM, preparing for their PC’s to destruct mid-message. Flash forward to today, the Knicks and the Spurs both rank in the league’s top 10 most watched teams this season. Fans who once followed the finals through live television and the morning paper are now following along every moment across streaming, social media, mobile devices, and second screens. But one thing hasn't changed: the fans' passion for the game. Looking for more NBA insights before the second half? Check out our Tops of Sports Report just launched: https://lnkd.in/e65qdqd8 #NBAFinals #NewYorkKnicks #SanAntonioSpurs #MediaIntelligence