Post by Nielsen

46 billion minutes. That's how much women's sports content was consumed in the U.S. in 2025. In celebration of International Women's Day, Nielsen is sharing a new compilation of high-profile viewership milestones that defined women's sports over the past year. The athletes have always delivered. The audiences are now showing up at scale. More insights on the rise of women’s sports viewership and fandom can be found in Nielsen’s recently released Top of Sports report. Read more in the press release below. 👇 https://lnkd.in/guiDh_cj #InternationalWomensDay #WomensSports #SportsMedia