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A pager on the table. A corded phone in the kitchen. One TV the whole family crowded around. 📺 That was the FIFA World Cup in 1994 – the last time it came to North America. There was no way you could pause the game, rewind, or scroll. 32 years later, fandom lives everywhere: across screens, platforms, and communities, creating new ways for brands to connect with audiences wherever they watch. The FIFA World Cup 2026™ - Canada, Mexico and the United States kicks off today and we’re diving into the game behind the game where the media, fan experience and audiences have evolved. The game has changed. The passion has grown. We’ve been there through every era. Click to explore the audiences shaping the future of the game in our new report, The Fans Behind the Game ⚽ https://lnkd.in/eeCRKJmd #FIFAWorldCup2026 #TheGameBehindTheGame #MediaIntelligence

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