Post by Niek Kirchner

Pricing remains one of the most powerful, yet often underutilized drivers of profitable growth. Not because companies underestimate its importance, but because getting it right is often more challenging than it seems. Many pricing decisions are still based on costs, historical benchmarks, or competitor moves, rather than on the value customers truly perceive. In a recent interview with Het Financieele Dagblad, our former Simon-Kucher Managing Partner Onno Oldeman shares why many businesses are leaving value on the table and what separates pricing leaders from the rest. https://lnkd.in/eJnaS3Xb