Post by Nicolas Baudonnet

Chief Marketing & Business Officer at Shiseido

Great brands aren’t built through campaigns—they’re built through unforgettable moments. Seeing Lisa and SHISEIDO ULTIMUNE bring together thousands of people reminded me that when science, culture and influence align, brands become movements. This was far more than a product launch. It was a powerful demonstration of what happens when exceptional teamwork, bold vision and authentic storytelling come together to create meaningful consumer connections. A huge thank you to our teams, partners and everyone who made this possible. The future of beauty belongs to brands that don’t just create conversations—they create culture. Nicole Tan Sher Le CHUA Pia Tyagi Parichart Veerasatien Sui Yen Tan Cecilia Tay @Jessica Fun Caroline Foo Sanjay Sharma Josephine Lee Chee Wee Yeo Jacek Brozda Juliana chu Julia Wong #LisaxUltimune #Leadership #Marketing #BrandBuilding #Innovation #Beauty #Influence #Shiseido #Ultimune

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