Post by Nick Rynne

The next generation of Aussie Athletics is 🔥🔥🔥 The best ever Australian Athletics National champs just wrapped up in Perth and it’s set the stage for a massive eight years. All eyes were on Gout Gout but the WA women set their flag in the ground for Athletics West. Leah O’Brien and Emilia Reed broke national 100m records and Olivia Dodds and Rhiannon Clarke dominated their categories too. These are the new household names over the next two Olympic cycles - but it’s crucial that they tell their stories along the way. Athletes who invest in themselves through storytelling and content are the ones who will emerge with the best foundations for long-term success off the track as well as on. People like winners, yeah. But people connect with people - and that’s the way to build a sustainable personal brand and unlock some of the commercial deals that will help fund Olympic dreams. It can start small. But it’s got to start. LA 2028. Brisbane 2032. Its going to be a fun road ahead 🙌 Playbookx Sport / Media / Entertainment #sportsbiz #sportsmarketing

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