Post by Nick Kepley

Finding the throughline to create organic, authentic partnerships. 💡 Another special collaboration I helped craft during my time with Jacob's Pillow launched this week uniting the Pillow, Martha Graham Dance Company, and EILEEN FISHER, INC. As I began working on this project, a few key elements quickly stood out to me — ones that help bring an organic authenticity to the campaign. This summer marks the 250th anniversary of the signing of the Declaration of Independence, setting the stage to celebrate distinctly American brands and, fittingly, the women leading them: 🔹 Pamela Tatge — Executive & Artistic Director of Jacob's Pillow, America's largest and longest-running international dance festival, just marked her 10th year at the helm 🔹 Janet Eilber — Artistic Director of Martha Graham Dance Company since 2005, a former principal dancer under Graham herself, now leading the oldest continuously operating dance company in America through its 100th anniversary 🔹 Eileen Fisher — American-born designer and founder of one of the country's most recognizable fashion brands, founded in 1984 As a nod to the 250th, the Pillow chose to spotlight Groundbreaking U.S. Women in Dance, a fitting connection for a campaign already built on legacy and leadership. That same spirit of innovation runs deep: in July 2025, the Pillow opened its reimagined Doris Duke Theatre, one of the most technologically advanced dance venues ever built, incorporating Indigenous design principles alongside sustainable features like a green roof and rainwater collection. Eileen Fisher's brand was founded on those same values of sustainability and innovation. And Martha Graham herself remains the "mother of modern dance," an iconic trailblazer who redefined the art form. Eileen Fisher's "In Your EF" series is the perfect vehicle to highlight the women who are shaping these brands futures. Three legacies. Three women carrying them forward. #Dance #WomenInLeadership #Marketing #Partnerships #AmericanBrands