Post by Nick Busca

New language unlocked and, for the first time, one of my stories has been translated into German (thanks, Erik Fleischmann). Absolutely thrilled to have one of my articles, on "Engineered Discomfort as a New Form of Luxury", published in Forbes (Austria and Switzerland, digital and print editions) for the first time. In this feature, I delved deeper into the reasons why busy professionals with already packed life and work schedules deliberately go on holiday to suffer for 10 hours on the bike and burn 6,000 calories in a day--and who are they? Thanks a lot for the chat: Bettina Streuli (-Iseli), Chantal Höfler, Arnold Buessemaker, Stephen Letourneau, Spencer Collard. Compete PR, Kate Allan, Destination Sport Experiences, Sportive Breaks. #cycling #endurance #sports #luxury #tourism https://lnkd.in/eWtXjTwf