Post by Nuremberg Institute for Market Decisions

Get an overview of the new issue of the NIM MAARKETING INTELLIGENCE REVIEW! We summarized the highlights of the #NIMIR “AI in Market Research” in a SHORT VIDEO CLIP Thanks to Emanuel Werbik and 7streich GmbH for producing this amazing video and to Martin Reznicek for the outstanding design of the issue! 🚀 Content of the issue: To Boldly Go Where No Research Has Gone Before: AI in Marketing Intelligence Michael Haenlein   A New Frontier of Understanding: Where Generative AI Adds Real Value in Consumer Research Kelly Hewett and Kiwoong Yoo   Your Next Respondent Might Be an LLM: Guidelines for Using Silicon Samples in Marketing Research Marko Sarstedt, Susanne Adler, Lea Rau and Bernd SCHMITT   New Tools, New Roles: A Manager’s Guide to Harnessing Generative AI for Marketing Insight Oded Netzer, Simon Blanchard, Nofar Duani, Aaron Garvey M. Garvey and Travis Tae Oh   Human-AI Hybrids: The New Power in Marketing Research Neeraj Arora, Ishita Chakraborty and Yohei Nishimura Smarter Idea Selection: Turning Idea Overload into Innovation Advantage Jason J. Bell, Christian Pescher, Gerard Tellis J. Tellis and Johann Füller Leaving Insight to Digital Twins? Promise, Progress and Limits of Synthetic Respondents Carolin Kaiser, Jakob Kaiser, Rene Schallner, Vladimir Manewitsch and Lea Rau Between Surveys and Depth: How AI Is Rewiring Qualitative Research Interview with David Ranftler🪁 and Paul Wesendonk, cofounders of xelper ✨   https://lnkd.in/djtg6euF   #MarketingResearch #GenAI #ConsumerInsights #LLMs #SiliconSamples #SyntheticData #DigitalTwins #AILeadership #NIM

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