Post by NEXTCHEM

Circularity is a design principle. It’s about shifting perspective from a linear model to a loop where materials are never wasted. In this episode of NEXTCHEM VOCABULARY, Luca Botti explores one of the most used, and often misunderstood, terms. Put simply, circularity means keeping materials in use for as long as possible, reducing waste, and creating new value from resources that would otherwise be lost. It starts with simple ideas: use resources more efficiently, recover what would be discarded, and turn existing materials into new value. From plastics to chemicals, this approach helps reduce emissions and rethink the way industries operate. Simple in concept. Powerful in impact. Which word should we decode next? Tell us in the comments.

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