Post by NOD - Network of Design

The new KASTHALL platform is now live and new digital planning tools are out across String Furniture and Grythyttan Stålmöbler. A few concrete steps and very important ones. They all come from the same direction: pushing the digital agenda in companies that were not born digital. Because in the end, it only matters if it actually happens. Kasthall.com, developed together with Grebban, is a big move in how we present the brand and the craft, with the goal of making it easier to access, easier to navigate, but still very much KASTHALL. The planning tools at String Furniture and Grythyttan Stålmöbler do something similar in a different way. They make it easier to explore, configure and decide. And then there are companies like Photowall, built this way from day one. Fast, data-driven, always close to the customer. Bringing that mindset into more heritage-driven brands is where we truly believe things start to happen. And the more we learn, from data, from behaviour, and from real feedback, the better we get at it. For all our customers, and for all our partners. This is a journey — one step at a time, and this was a good one.