Post by The NAI

📖 How is the ad tech industry actually keeping pace with a fast-moving privacy landscape? Our 2025 Annual Report has answers, drawn directly from this year's Privacy Review Cycle with NAI member companies. We dug into how members are classifying sensitive data, honoring opt-out signals, handling deletion requests, and clarifying consumer rights across jurisdictions. The result is a clear-eyed look at where responsible data practices stand today and where they need to go next. This year's report is also a redesign: more accessible, more transparent, and more useful for the policymakers, practitioners, and partners who rely on our work. #Privacy #AdTech #DigitalAdvertising #DataGovernance