Post by The NAI

📢 Just Published: The NAI's Factor Analysis for Health-Related Sensitive Personal Information Health data remains one of the most complex areas in today’s privacy landscape — particularly in digital advertising, where context drives compliance obligations. The NAI has released a new Factor Analysis for Health-Related Sensitive Personal Information — a practical framework to help companies and policymakers evaluate when advertising data may qualify as sensitive health information under evolving U.S. laws. Organized around five key factors — source, content, use, consumer expectations, and risk of harm — the resource offers a structured, real-world approach to navigating nuanced classification decisions. If you work in privacy, compliance, or health-related advertising, this is a must-read. Read the full document here: https://lnkd.in/ePJfYqNY #Privacy #HealthData #DigitalAdvertising #Compliance