Post by The NAI

🇺🇸 Two state laws quietly reshaped location-based advertising in 2025. Maryland and Oregon introduced strict limits on the sale of precise geolocation data — a real shift from the prior notice-and-choice model to categorical restrictions on how location data can be used and monetized. The operational fallout was immediate: → Some companies withdrew certain location-based services from these states entirely → Others kept operating but with reduced functionality → Capabilities like in-store visitation measurement became unavailable in some markets These developments are changes to core business models. Regulators are increasingly focused not on how data is described, but on whether it can still reveal precise or sensitive insights in practice. 📑 The NAI's Voluntary Enhanced Standards for precise location remain a model for filtering sensitive points of interest. ↓ Find out more in the comments. ↓ #Geolocation #LocationData #DataPrivacy #AdTech #SensitiveData