Post by The NAI

"We're B2B, so GPC doesn't really apply to us." 👀 Worth a second look. One finding from our 2025 reviews that surprised some members: regulators are actively testing B2B websites to see whether they detect and process GPC signals — regardless of how little personal information the site collects. The logic: regulators increasingly treat your public-facing website and privacy notice as visible indicators of your overall compliance posture. The absence of GPC-related disclosures or working opt-out capabilities on a publicly accessible B2B site can draw attention — and broader scrutiny of everything else. If your site is reachable by the public, it's reachable by a regulator's test. ↓ Find out more in the comments. ↓ #B2B #GPC #DataPrivacy #AdTech #PrivacyCompliance