Post by Netflix

Our very own Marian Lee has topped the Forbes World's Most Influential CMOs list for the third consecutive year. Under her leadership, Netflix has grown to 300 million paid memberships and $39 billion in revenue, with the advertising business reaching over 250 million monthly active viewers globally. Lee treats viewership as participatory, prioritizing fan behavior and community over traditional broadcast models. From 'KPop Demon Hunters' and 'Adolescence' to 'Skyscraper Live', Netflix titles often become shared cultural infrastructure as we pursue our mission to entertain the world. Under her leadership we have expanded the marketing playbook into live events, sports, immersive experiences, and creator partnerships to meet fans where they are, online and offline. Three consecutive years at the top of this list is a testament to the consistency and scale of her work. Congratulations, Marian!