Post by Netflix

At the Banff World Media Festival's opening keynote, Jinny Howe joined Variety's Michael Schneider to discuss Netflix's approach to building its slate. Her point: every series is designed to be someone's event. She walked through the proof points. The greenlight of hockey romance Icebreaker. Continued investment in premium titles like East of Eden with Florence Pugh and Rabbit Rabbit with Adam Driver. And a fresh take on a classic, Little House on the Prairie, built to be best-in-class and available only on Netflix. Across genres, the strategy stays consistent: give audiences what they want, wherever their taste sits.

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