Post by Nete Kristensen, Nørgaard

The third article from the Independent Research Fund Denmark-funded research project EXPOSING on scandals and audience engagement in the digital age is now out, open access in Popular Communication: https://lnkd.in/enPK8uwn The article - proposes “scandalization by association” as a new term to designate celebrities’ perpetual risk of being scandalized by their association with other celebrities in the midst of public controversy. - exemplifies “scandalization by association” by analyzing the online statements of actors Daniel Radcliffe and Emma Watson in response to author J.K. Rowling tweeting her views on transgender in summer 2020. - argues that the networked and personalized structure of celebrity culture forces celebrities to navigate a field in which visibility is both a valuable asset and potential risk. - shows how preemptive communication before a celebrity scandal potentially spreads has become crucial and involves three visibility paradoxes. Thank you, anne jerslev, for continued stimulating, fun, and highly productive collaboration!   The paper is part of a themed issue on “Digital Identities and Personal Narratives” in Popular Communication, edited by Helle Kannik Haastrup. Thank you for the opportunity to contribute!