Post by Nestlé Waters & Premium Beverages

Over the past few weeks, 𝐏𝐞𝐫𝐫𝐢𝐞𝐫 has brought its 48-year partnership with 𝐑𝐨𝐥𝐚𝐧𝐝-𝐆𝐚𝐫𝐫𝐨𝐬 to life through memorable experiences and storytelling rooted in the French art of living. As the tournament’s ‘official bubbles’, 𝐏𝐞𝐫𝐫𝐢𝐞𝐫 reached a truly global audience of more than 700,000 spectators on-site and 320 million viewers worldwide. From the umpire’s chair to courtside visibility and immersive Parisian terraces-inspired spaces, the brand created a distinctive and recognisable footprint throughout the event. This year’s activation extended beyond the clay courts with the integrated “𝐕𝐮 𝐞𝐧 𝐓𝐞𝐫𝐫𝐚𝐬𝐬𝐞” campaign spanning key markets including France, Benelux, Spain, Greece, China and Mexico. A standout moment was the “Terrace Court” – a unique event staged in the historic La Monnaie de Paris, where sport, music and creativity came together on a clay court reimagined in 𝐏𝐞𝐫𝐫𝐢𝐞𝐫’s iconic silhouette. Nearly five decades on, this partnership continues to demonstrate how a heritage brand can stay culturally relevant, connecting French savoir-faire with audiences around the world. #Perrier #MaisonPerrier #RolandGarros #BrandPartnership #BrandBuilding