Post by Nestlé Waters & Premium Beverages

Consumers — especially the younger generations — are driving the rapid growth of better‑for‑you beverages, looking for drinks that are functional, refreshing and fun, without compromise. Building on strong brand credentials and real consumer relevance, we’re expanding into this fast‑growing space with more premium, feel‑good propositions. That’s where 𝗡𝗲𝘀𝘁𝗹é 𝗣𝘂𝗿𝗲 𝗟𝗶𝗳𝗲 𝗦𝗼𝗱𝗮 𝗣𝗹𝘂𝘀 comes in. A fizzy, uplifting drink with a real PLUS: zero sugar, added Vitamin C and B vitamins, and vibrant fruit pairings that elevate everyday moments.   We’re bringing Soda Plus to life first in 𝗧𝗵𝗮𝗶𝗹𝗮𝗻𝗱, getting closer to consumers where choices are made — through key channels like 𝟳‑𝗘𝗹𝗲𝘃𝗲𝗻 and experiential tasting moments that let people discover the PLUS for themselves. The launch is supported by a bold new campaign platform, capturing the energy, taste and refreshment of Soda Plus in real life.   Launching in 𝗟𝗲𝗺𝗼𝗻 𝗟𝗶𝗺𝗲 and 𝗟𝗲𝗺𝗼𝗻 𝗛𝗼𝗻𝗲𝘆, this innovation marks the beginning of an exciting global rollout as we continue to evolve with consumers’ needs and redefine modern hydration—with a PLUS   #NestléPureLife #SodaPlus #Innovation #BetterForYou #FunctionalBeverages #BringWaterForward

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