Post by Nestlé Waters & Premium Beverages

𝐂𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐢𝐧𝐠 90 𝐘𝐞𝐚𝐫𝐬 𝐨𝐟 𝐏𝐮𝐫𝐢𝐭𝐲: 𝐋𝐞𝐯𝐢𝐬𝐬𝐢𝐦𝐚 𝐫𝐞𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐬 𝐈𝐭𝐚𝐥𝐲 𝐭𝐨 𝐢𝐭𝐬 𝐀𝐥𝐩𝐢𝐧𝐞 𝐨𝐫𝐢𝐠𝐢𝐧𝐬 𝐰𝐢𝐭𝐡 𝐚𝐧 𝐢𝐧𝐯𝐢𝐭𝐚𝐭𝐢𝐨𝐧 𝐭𝐨 ‘𝐒𝐚𝐯𝐨𝐮𝐫 𝐏𝐮𝐫𝐢𝐭𝐲’ For 90 years, 𝐋𝐞𝐯𝐢𝐬𝐬𝐢𝐦𝐚 has been rooted in one powerful promise: the purity of its origin territory. Chosen by more than 8 million Italian families*, the brand continues to stand for unmistakable freshness and purity. From glacier to glass, 𝐋𝐞𝐯𝐢𝐬𝐬𝐢𝐦𝐚's journey is shaped by the pristine Valtellina landscape of lakes, rivers, mountains and the iconic Cima Piazzi glacier. We’re celebrating that legacy with ‘𝐈𝐧𝐬𝐭𝐚𝐧𝐭 𝐏𝐮𝐫𝐢𝐭𝐲’, a new communication platform that brings 𝐋𝐞𝐯𝐢𝐬𝐬𝐢𝐦𝐚's origins to life and reinforces our commitment to safeguarding the Alpine environment and protecting water sources. This comes to life through a ‘Purity Expedition’ with Italian traveller and content creator Manfredi Roesler Franz (Instagram: @manfredi_rf), inviting people to experience the sights and sounds of 𝐋𝐞𝐯𝐢𝐬𝐬𝐢𝐦𝐚’s mountain territory across TV, digital and social - and through a limited-edition 90th anniversary bottle. A strong example of how a heritage brand can stay true to its roots while continuing to evolve with purpose. *Source: GFK Eurisko consumer panel #Levissima #InstantPurity #90thAnniversary #AssaporaLaPurezza #BrandsWithPurpose