Post by Nestlé Waters & Premium Beverages

La Vie+ Alkaline is the latest innovation from La Vie, our leading water brand in Vietnam that is top of mind and most loved by consumers*. The new La Vie+ Alkaline range is designed to meet the growing consumer demand for soft functional, health-oriented beverages. With a pH of 8.6, essential minerals, and a refreshing smooth taste, it provides the perfect companion for those seeking deep hydration without sugar. To connect with young, active consumers, the launch has been supported by a disruptive, social-first campaign themed ‘Life in the Plus’. The campaign aims to build desirability for La Vie+ Alkaline as the ultimate companion for an active lifestyle, using a mix of digital ads and influencer content to reach consumers on-the-go and during sports occasions. By combining trend-led content that meets our consumer audiences where they are, with innovations that meet their needs, we’re excited to see how La Vie is helping consumers “live life in the plus” ➕    #LaVie #Innovation #Better4YouBeverages #MarketingCampaign    *Source: BW Brand Equity Power # 1 (Kantar)