Post by NestlΓ© Waters & Premium Beverages

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This summer,Β πΈπ‘ π‘ π‘’π‘›π‘‘π‘–π‘Ž, the #1 alkaline water in the US, is taking its β€œπΆβ„Žπ‘Žπ‘›π‘”π‘’ π‘‘β„Žπ‘’ πΈπ‘žπ‘’π‘Žπ‘‘π‘–π‘œπ‘›β€ campaign nationwide with a powerful, multi-channel roll-out built to meet high‑achievers everywhere they live, move, and consume - with super-charged hydration at the centre. β€œπΆβ„Žπ‘Žπ‘›π‘”π‘’ π‘‘β„Žπ‘’ πΈπ‘žπ‘’π‘Žπ‘‘π‘–π‘œπ‘›β€ is a brand platform built around a simple and powerful belief: achievement doesn’t exist without risk. The campaign reframes performance not as perfection, but as the willingness to take risks, trust instinct under pressure and embrace the discomfort required to truly change the outcome. At the heart of the campaign is a new chapter for β€œπΆβ„Žπ‘Žπ‘›π‘”π‘’ π‘‘β„Žπ‘’ πΈπ‘žπ‘’π‘Žπ‘‘π‘–π‘œπ‘›β€ with a cinematic film directed by Ryan Chun (Magna Studios) and created with Droga5, a part of Accenture Song.Β It brings the brand’s risk‑over‑resignation ethos to life through raw, high‑pressure moments across sport, movement, and music, where breaking the rules and embracing risk becomes a catalyst for transformation. Through film, streaming, digital, social, out-of-home and creator-led content Β πΈπ‘ π‘ π‘’π‘›π‘‘π‘–π‘Ž is showing up with an edgy point of view and the momentum to match. Follow the journey on Instagram at @essentiawater or visit essentiawater.com. #EssentiaWater #ChangeTheEquation #NewCampaign #BrandBuilding #SonHeungMin #LAFC #PremiumWater

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