Post by Nestlé

Name: From the pit lane to the shelf, partnerships are powering KitKat’s next wave of growth. 🏎️🍫 By f
Uploaded: 2026-04-07T11:30:37.914Z
Channel: Nestlé
Description: From the pit lane to the shelf, partnerships are powering KitKat’s next wave of growth. 🏎️🍫 By focusing our marketing investment on a few high‑impact global platforms like Formula 1, we’re tapping

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From the pit lane to the shelf, partnerships are powering KitKat’s next wave of growth. 🏎️🍫 By focusing our marketing investment on a few high‑impact global platforms like Formula 1, we’re tapping into passionate, fast‑growing communities, winning prime in‑store visibility and strengthening KitKat’s role in everyday breaks. “Fans of F1 are really seeing the value KitKat is bringing to that fandom,” says Vincent Vuadens, Nestlé’s Head of Digital & Partnerships for KitKat. Discover more: https://lnkd.in/ehx87sBU #KitKat #Confectionery #Partnerships #MarketingStrategy

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