Post by Nestlé

12 tonnes of KitKat disappeared. We turned sweet incident into a global triumph. 🍫 At #CannesLions2026, KitKat won a Grand Prix, four Gold Lions and four Silver Lions for “The KitKat Heist”. Just before Easter, over 430,000 KitKats were stolen in transit. Instead of stepping back, we responded in real time — turning the situation into a global story and inviting consumers to take part. “Nearly 70 years of ‘Have a Break, have a KitKat’ gave people a simple idea to make their own – and our teams moved boldly and fast to turn that moment into global conversation. This underscores the importance of our brand-building strategy: to create brands that earn choice and trust, connect deeper with consumers and drive real impact.” — David Rennie, Head of Nestlé’s Strategic Business Units and Marketing and Sales. KitKat’s creative momentum continued with “Little Breaks,” the outdoor campaign awarded two Bronze Lions for creating moments of quiet breaks where people least expected them.