Post by Nestlé Purina PetCare Asia, Oceania and Africa

How do brands stay relevant in a creator-first world?   That was the challenge at the heart of our recent Purina Creator & Social Commerce Summit, bringing together more than 50 marketing, digital and eCommerce leaders from across Asia, Oceania and Africa, alongside partners from Meta, TikTok and WPP Media.   As social commerce continues to reshape how consumers discover, engage with and purchase products, one message came through clearly: Volume, Velocity and Variety are becoming the new currency of the creator economy.   Across the summit, teams explored how to: 🐾 Build stronger creator and affiliate ecosystems 🐾 Move towards a more integrated, full-funnel media strategy 🐾 Strengthen cross-functional collaboration across markets   The opportunity is clear: Pet Care is one of the fastest-growing categories on TikTok Shop, with markets like Thailand and the Philippines leading the way   The summit also showcased inspiring examples already in motion across the region, including the Friskies Dog Launch Affiliate Engagement Event in the Philippines, recognised among the top entries in Nestlé’s global Winning in Social Commerce competition.   A big thank you to our speakers & partners for sharing their expertise in helping shape the future of social commerce across Purina.   As social commerce continues to evolve, our teams are already putting these learnings into action, unlocking new ways of connecting with pet owners and creating meaningful experiences for pet lovers and their pets.   #PurinaAOA #SocialCommerce #CreatorEconomy #eCommerce #DigitalMarketing #PetCare 📸 : Zetch Ng, Charnae L. Morris