Post by NBCUniversal

Peacock is expanding its content strategy with the debut of its first original vertical microdrama, Campus Confidential, a new unscripted series from Bravo. The series marks Peacock’s latest step in a broader push into vertical video and made-for-phone experiences, designed to deepen engagement among existing users and give fans more ways to connect with NBCUniversal’s franchises. “We’re trying to give people reasons to open up our app every single day, and we know the value of one incremental hour per user per month, we know the value of a user who spends one more day on our platform,” said Matt Strauss, Chairman of NBCUniversal Media Group, in an interview with The Hollywood Reporter. https://bit.ly/4uN9TCr