Post by NBCUniversal

NBCUniversal’s Upfront presentation puts the company’s content, talent, and advertising innovation on one of the industry’s biggest stages. But what happens next? For the Platform Monetization team within NBCU Advertising & Partnerships, that moment is a starting line. From there, the team turns commitments into campaigns, builds media plans, and partners across teams to deliver for clients in a fast-moving digital environment. Grace Sander, Account Manager, and Gabrielle Guariglia, Senior Director of Strategic Planning, share more about the collaboration, the pace, and the problem solving that keeps everything moving forward after the Upfront.

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