Post by National University of Singapore

The English Premier League's streaming app trial in Singapore isn't just changing how fans watch football, it's forcing telcos to reinvent their entire business model. NUS economist Dr Tiffany Tsai explains the shake-up: fans gain more control but may face higher costs across multiple apps, while telcos lose their biggest customer retention tool and must reinvent themselves or risk becoming just internet providers. Read her analysis: https://lnkd.in/g4qzB9AU. NUS Faculty of Arts and Social Sciences #NUSResearch