Post by Nasdaq Entrepreneurial Center

Most founders are asking the wrong question about their customers, and building the wrong thing because of it. In this session, Rob Snyder breaks down why conventional startup wisdom, customer interviews, traditional market research, assumption-led product builds, gets founders backwards. And he replaces it with something that actually works. His PULL Framework is a model for understanding what truly drives purchasing decisions, built from his own experience scaling a startup from $0 to $4M in annual revenue with no website and a spreadsheet as the product. If you're building a company and still chasing customers instead of attracting them, this is the session that reframes everything.
🔗 Register here: https://lnkd.in/g2W-Rj88