Post by Nadia N.

I have been in the market for a new car for a few months. While researching my options I took an in-depth look into EV’s for the first time. I should say at the outset, I am already a huge supporter of Toyota – I admire the Japanese value system of long-term legacy building. The more I deep dived into Toyota's EV strategy, I saw a company that is not simply chasing EV market share, but a carefully designed innovation pathway that protects legacy while navigating disruption. Their approach offers many lessons for any market-leading incumbent. I’ve written a Medium article with in-depth thoughts. If you’re in a hurry, here are the key takeaways: ➡️ Until as recent as last week, Toyota stood almost alone in betting on fuel-cell EVs – a bold, high-risk, high-reward “big-bet”. ➡️ Strategic “Big bets” must be protected through careful examination of the full ecosystem influencing its progress ➡️ Strategic partnerships are essential to unlock momentum, share risk, and provide mutual value to prevent “hold-ups”. ➡️ Co-operative governance is paramount to protect your brand – this will impact adoption if you land your Big-Bet. ⏩ Spoiler alert: if Toyota succeeds in advancing its EV big-bet through their South African partnerships, the outcome could position the country not just as a participant, but as a global leader in EV adoption. Read the article here: https://lnkd.in/dU-e7h72 #strategicinnovation #electricvehicles #businesstrategy