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Prevention is the biggest underserved market in healthcare - and almost no one has cracked the distribution. At Cambridge Wide Open Day, our co-founder & CSO Dr Vladimir Gubala Gubala explained why, and what PocDoc has built. 👇 The thesis is simple: cardiovascular disease, diabetes and renal disease are highly preventable, yet they consume the majority of the NHS budget. The challenge isn't science - it's access. Less than half of eligible people complete a free health check.   What we've built: → A finger-prick test giving full cholesterol profile, 10-year risk score and heart age in under 10 minutes - no lab → The first diagnostics provider integrated directly into the NHS App and GP patient record. → A multi-product roadmap: cardio live, diabetes live, renal next   What the traction looks like: → ~10x test volume growth in two years → #1 provider of NHS CVD risk scores nationwide (outside GP surgeries) → Retail + NHS + workplace channels (Boots, Superdrug, Pharmacy2U, Royal Mail 100k programme, 40% of NHS regions) → CE mark secured; now expanding into European Union and beyond

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