Post by My PlantCo

We’re proud to unveil the next chapter of My PlantCo: our new brand identity. This is more than a rebrand—it’s a signal of how we’re building the future of food. My PlantCo (MPC) is the parent company behind a growing portfolio of food brands, each designed to solve different challenges across the modern food system. This new identity brings them together under one clear, unified vision—positioning MPC as a platform for scalable food innovation. Developed in partnership with Rare, the new brand is a strategic expression of how we think about systems, not just products—combining modern food production, global scalability and purposeful growth. Inspired by Australia’s agricultural landscape and grounded in the principles of clarity, care and courage, our identity reflects the values guiding everything we build: 🌾 Grow & Stay Grounded  🌱 Turn a New Leaf  🌍 Create a Better Tomorrow As we roll this out across our platforms—and prepare to launch a new digital home—we’re focused on what comes next: expanding our portfolio, strengthening partnerships and accelerating innovation to meet the needs of a changing world. We’re building for a future where food is more sustainable, more trusted and more connected. 👉 Read more about the thinking behind the brand and the future we’re building: https://lnkd.in/gK_2ASKz #MyPlantCo #FeedingTheFuture #BrandStrategy #AgriFoodInnovation #FoodSystems #PurposeDriven #Rare