Post by Mutinex

$2B in media and trade spend. Monthly decisions. Agentic AI doing the heavy lifting. The Hershey Company just rewrote the MMM playbook — with Mutinex and Tracer. Together, we've built an always-on measurement system that's moved Hershey from 3 model runs a year on 5 brands, to monthly reads across their entire portfolio. Early signals point to a 4–5% lift in revenue attributable to media. "This is a complete game-changing moment for our organization." — Vinny Rinaldi VP Media & Marketing Technology, Hershey Read the full story in Adweek: https://lnkd.in/gxHjAXiw