Post by Mutinex

Name: Creative does more work than we give it credit for. We shared a drink with Andy Clifford, Head of G
Uploaded: 2026-05-20T02:08:36.668Z
Channel: Mutinex
Description: Creative does more work than we give it credit for. We shared a drink with Andy Clifford, Head of Growth and Digital at BOQ Group, at Cairns Crocodiles — after walking him through fresh evidence from

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Creative does more work than we give it credit for. We shared a drink with Andy Clifford, Head of Growth and Digital at BOQ Group, at Cairns Crocodiles — after walking him through fresh evidence from on the power of creativity. His reflection: → As an industry, we've underweighted the role of creative in driving performance → Media and channels dominate the conversation — but creative is clearly a key driver → It's time to give creative a much bigger seat at the table Watch the full #CairnsCrocsVoxPops with our Sophie Murphy below

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