Post by Mutinex

Name: What does the evidence say about creativity that actually works? We sat down with Rachel Kennedy fro
Uploaded: 2026-05-14T09:21:27.124Z
Channel: Mutinex
Description: What does the evidence say about creativity that actually works? We sat down with Rachel Kennedy from the Ehrenberg-Bass Institute at Cairns Crocodiles to find out. Her three takeaways: → Creativity

10,863 followers

What does the evidence say about creativity that actually works? We sat down with Rachel Kennedy from the Ehrenberg-Bass Institute at Cairns Crocodiles to find out. Her three takeaways: → Creativity matters enormously — but not all creativity is equal → The brand has to be the hero of the work → Scale changes everything: the best creative reaches the most people The bottom line? Fewer, better creative. Watch the full #CairnsCrocsVoxPops with our Andie Potter

Video Content