Post by Musgrave

My Centra App Launch Event Brings Loyalty to Life ✨ On Thursday night, Centra officially brought the launch of the My Centra app to life, hosting a standout singles event at Old Fashioned Sam's in Dublin with over 200 guests in attendance, a key moment in delivering the “Loyalty That Loves You Back” campaign. The event was designed to reflect what My Centra stands for: recognising and rewarding everyday loyalty in a way that feels relevant, engaging and rooted in real life. ✨   My Centra is Centra’s new loyalty app, designed to reward customers every time they shop in-store. It brings together exclusive offers and great value across everyday purchases. At its core, My Centra is more than a traditional loyalty programme. It’s about strengthening Centra’s connection with customers and recognising the role the brand plays in their daily routines, from their morning coffee to their go-to deli order.   This event brought that idea to life in a fresh, culturally relevant way, demonstrating how Centra can show up differently, create memorable moments and put customers at the centre of everything it does. Heather Murphy Cormac Dawson Des O'Mahony Melissa O'Connor William Ahern

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