Post by Musgrave

Daybreak Launches First Ever TV Ad across Ireland We are delighted to announce that Daybreak has launched its inaugural TV advert which has aired for the first time this week across RTE 1 & 2 as well as RTE player and Virgin Media linear and on demand.  The advert will be the first in a series focused on key pillars of the Daybreak brand – local, convenience and good value. Each ad in the series will target a different shopper mission and feature a related offer, with the recurring message of Great Value – Close at hand. First up is food-to-go with attention then moving to top-up shopping and big nights in for subsequent adverts.

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