Post by MurphyCobb

🎙️ Episode 5 of Season 5 of The Prodcast is now live! This week Patrick Murphy is joined by Mark Knowles, Global Solutions Officer at dentsu, where he sits at the intersection of media, content, technology, and innovation. Mark and Pat consider the pros and cons of AI use in media production, their conversation also covers the broken world of the RFP. Mark also gets behind Pat’s theory that production could become the operating system for marketing, pointing out that unlike media strategies or creative territories, production is the only part of the chain that delivers something physical. 👉 Listen now https://lnkd.in/e6fuTqcQ Or search 'The Prodcast' on any major podcast streaming platform!